Case Studies

Karen spent years working 13-hour days in dentistry, raising two sons alone, with nothing to show for it but stress, fatigue, and rental properties that barely broke even. Health issues forced her to face reality—she couldn’t keep going like this. But everything changed when her son introduced her to rent-to-rent and she joined SSO. She converted her underperforming buy-to-lets into serviced accommodation and saw £13,000 turnover in her first month. Since then, she’s launched three rent-to-rent deals in Cheltenham, secured another property in Cornwall, and now earns over £20,000 a month in profit. With the support, accountability and straight-talking advice she says was missing from every other programme, Karen is finally building something real—for herself, for her family, and for the life she nearly thought she’d missed

It has been a year since Mark and Alison started their rent to rent journey. They now have three live deals and are pulling in £2,500 a month profit, but none of it came easy. Mark quit his job to go all in. Alison juggled property with paid work. The pressure to get it right sat on their shoulders daily. But what made the difference was backing. Having Simon in their corner gave them clarity, confidence, and answers when they needed them most. From help with systems to quick feedback that crushed the doubts before they could grow, that support gave them space to think bigger. Now they are using their cash flow to move into BRRR and pushing past the mental block that once made scaling feel out of reach.

In this video, meet Stephanie Limuaco, a full-time digital project manager, mum, and driven property entrepreneur, who found herself stretched thin trying to balance family, a demanding career, and the early stages of a rent-to-rent business in London. With mounting pressure to make the numbers work fast, limited capital, and a string of dead-end viewings and difficult negotiations, the dream started to feel distant. But she didn’t give up. Instead, with the right support and sharper execution, she turned a corner, securing her first deal and generating over £2,000 per month profit on Airbnb. This is a raw, real journey of overcoming doubt, delays, and decision-fatigue to finally get traction in a business that’s now starting to work for her. If you’re battling overwhelm and second-guessing whether it’s worth it, this one’s for you.

Sandra’s story isn’t just about property—it’s about grit, growth, and refusing to settle. Based in Croydon, she pushed through over 100 viewings before landing the deal that changed everything: a high-performing rent-to-SA unit now generating £5,000 a month from contractor bookings. But more than the income, it’s the confidence, purpose, and independence that’s transformed her life. In this video, Sandra shares how she overcame rejection, self-doubt, and setbacks to create real freedom—and in doing so, inspired an entire community with her resilience. If you’re feeling stuck or questioning whether the work is worth it—watch this.

Michelle’s story is a powerful example of what’s possible when you push past self-doubt and back yourself. Based in Leicester, she went from second-guessing every move to confidently managing three rent-to-SA deals and generating consistent £10,000 months. In this video, Michelle opens up about the mindset shifts that changed everything, how she stayed focused through the ups and downs, and what strategies helped her turn early uncertainty into long-term success. If you’ve ever questioned whether you’re "ready" for rent-to-rent—this story is for you.

Before joining SSO, Jeanie tried to make property work on her own. She put in the hours, paid for training, followed the steps—but nothing stuck. No deals. No real progress. Just pressure, second guessing, and wondering if it was all a waste. That changed when she joined Elite. With proper mentorship, a clear structure, and daily support, she finally started to build momentum. Now, she and her husband Stuart have three live deals. This week alone they secured their second and third, and they’re already gearing up for the next. Jeanie’s not guessing anymore. She’s taking action, with confidence, and the results are showing.

Meet Matt—a remote operator proving that location is no barrier to success in rent-to-rent. Based in Lisbon, Matt has built a thriving serviced accommodation business in the UK without ever needing to be on the ground. With two profitable R2R deals and a growing management arm, he’s now generating £13,000 in monthly cash flow. In this video, he shares how he’s built a lean, efficient system from abroad, how he maintains quality and control remotely, and why this model offers the freedom and income many aspiring investors are chasing. Whether you're local or international, this is a blueprint worth watching.

From struggling to find landlords to securing a direct deal with a property developer, Nakita’s journey into rent-to-rent shows what’s possible with persistence, smart strategy, and the right support. In this video, she shares how she built her Short Stays property business in London and scaled to three high-performing serviced accommodation units generating £12,000 per month. She reveals how the deal with a developer came about, what it took to set up each unit for success, and why guest experience and presentation have been crucial to her results. Nakita also talks openly about the challenges she faced, and how being part of the SSO mentorship gave her the tools and confidence to push through and build something she’s proud of.

From TV sets to serviced accommodation success—meet Kim, a former television producer who left behind a 20-year media career to build a thriving rent-to-rent business in Cambridge. Now turning over £180,000 per year, she’s proving that it’s never too late to pivot and create a business on your own terms.

After spinning their wheels with other property education and walking away with nothing to show for it, Louise and Clayton were close to giving up. But since joining SSO, everything’s changed. Within just four weeks, they’ve landed two strong rent-to-rent deals and finally feel like they’re on a path that works. In this video, they open up about what didn’t work elsewhere, what finally clicked, and why finding the right guidance made all the difference. If you’ve been burned, doubting the process, or questioning your next step—this is the comeback story you need to hear.

From managing 47 bars nationwide to managing his own property portfolio—meet Jim, a former hospitality MD who walked away from a high-level career to pursue financial freedom through rent-to-rent. Starting from scratch in September, Jim signed three rent-to-rent deals in just seven weeks—including a prime property in Soho with major profit potential. Jim’s early wins include three rent-to-rent properties secured within just seven weeks—one of which is a standout deal in central Soho. With strong projected profits and a fast-growing portfolio, Jim’s move from hospitality to property shows what’s possible when experience meets execution.

“I started working with Simon several months ago and since then I've managed to get rent-to-rent deals in the bag, with more in the pipeline. I think Simon has been the vital key to me securing my first deal because I'd worked with other people previously and they were unable to supply the level of value that Simon offers. He really pushed me to go for the deal I had on the table, and helped me through the process of saying the right things and having all of the right documents. ”

Anne and Jeff are now full-time property investors, but up until very recently, they were still working in their prospective careers. Anne was a supply chain analyst for a pharmaceutical company. Jeff had a business building and designing pipe organs, which he continues to do on the side, with property now his main focus. After working with Simon and joining his Mastermind they have now successfully secured five Rent-to-Rent deals! This generates her £3,950 cashflow!

In this video, you'll hear Claire’s powerful transformation story—how she went from knowing nothing about property to building a highly profitable rent-to-rent business in under 30 days. With step-by-step mentorship, Claire overcame the fear of investing her savings, navigated a steep learning curve in the UK property market, and successfully refurbished a property from scratch. She not only recovered her initial investment but also secured over £100,000 in bookings, including a 12-month rental deal paid upfront. If you're new to rent-to-rent or seeking inspiration to leave your 9-to-5, Claire's journey shows what’s possible with the right guidance and determination.

From zero to five properties in just a few months—Rahul’s journey shows what’s possible when strategy meets commitment. While juggling a full-time job and family life, he’s built a growing rent-to-rent serviced accommodation business that now generates consistent cash flow and long-term bookings.

What makes Sharon’s story powerful is how it began: over 18 months of consistent follow-up with a vendor before finally securing the deal. From sourcing her properties directly to negotiating strong terms, Sharon shows what’s possible when patience meets preparation. She shares how she furnished the units cost-effectively, added smart home tech for better utility control, and secured an impressive 189-night booking across all three flats. With guaranteed rent of £1,200 per unit and high occupancy, her business is now thriving—and her journey is packed with valuable lessons for any aspiring investor. Sharon’s portfolio includes three well-located, two-bedroom flats in Worcester, each secured on guaranteed rent at £1,200 per month. Through strategic setup, smart tech, and direct sourcing, she’s maximised efficiency and income—most notably with a single 189-night booking that filled all three units. A perfect example of how strategic action and long-term thinking pay off in rent-to-rent.

Adnan’s journey into rent-to-rent started like many others—with doubt and uncertainty. But after securing his first deal in East London, everything began to change. In this video, he shares how he found his initial property, the challenges he faced managing short stays, and why shifting to long-term contracts transformed his monthly income. His story is one of consistency, adaptability, and long-term thinking.

Taylor shares how they built trust, took action quickly, and started generating income with speed and confidence. From learning the strategy to landing real deals, this is a must-watch for anyone who wants proof that fast progress is possible with the right approach. Taylor and Liam’s first two rent-to-rent deals came through one landlord, just six weeks after starting their journey. By focusing on building strong relationships and taking immediate action, they’ve laid the groundwork for a high-trust, high-reward portfolio—and this is just the beginning.

Join Adam as he takes you inside his latest rent-to-rent success—a stunning 17th-century cottage that’s been beautifully restored to blend vintage character with smart, modern updates. From bold design choices to clever cost-saving details (yes, including a £5 roulette table), this property is now set up to host up to eight guests in comfort and style. Adam shares how the right education gave him the tools to confidently take on and transform this project. With mid-season profits projected at £1,500–£1,750 and peak season earnings reaching up to £3,000 per month, this cottage is more than just a charming space—it’s a serious income-producing asset. You’ll also see how small upgrades like new decking and a reworked garden elevated the guest experience and helped the property stand out in a competitive market.

Paul Sargent is proof that consistency wins in rent-to-rent. Since joining Simon back in 2020, Paul has grown steadily year on year—building a streamlined rent-to-SA operation that now manages 42 units and generates over £200,000 annually. In this video, Paul reflects on the key moves that fuelled his growth: building strong relationships, focusing on systems, and staying the course even when others gave up. Whether you’re just starting out or looking to scale, this is a masterclass in playing the long game and building a business that lasts.

Check out Alisha's very first rent-to-rent deal in Manchester, where she transformed a newly renovated three-bed, 1.5-bath mid-terrace house into a stylish and highly profitable serviced accommodation. In this video, Alicia shares the details of how she found this property, the design choices she made, and how she's targeting the perfect guests, including construction workers and groups visiting the nearby attractions like Manchester City's stadium and the new Co-op Live arena. Learn from her experience, including her tips on negotiation, managing bookings, and her goals for expanding her property portfolio by the end of the year.

Meet Stephen—an ambitious action-taker who left Ireland and relocated to Manchester to start his rent-to-rent journey and chase his goal of financial freedom. Just 9 days after making the move, he secured his very first rent-to-rent deal. Stephen’s first rent-to-rent deal was secured just 9 days after arriving in Manchester. This property is now generating reliable monthly income and marks the first step in his mission to achieve financial freedom. With full deal numbers broken down in the video, this case study is a must-watch for anyone ready to take bold action.

Imagine going from zero property experience to running a business that’s generated nearly £600,000 in turnover—all through rent-to-rent. That’s exactly what Rob & Emine have achieved. They share how they built a 15-property portfolio from the ground up, the challenges they faced, and what they’d do differently if they started again. From landing their first deal to scaling their systems, Rob & Emine open up about what it really takes to grow a successful rent-to-rent business—and how they turned uncertainty into unstoppable momentum. Whether you’re just starting out or scaling up, their journey is packed with real lessons, powerful mindset shifts, and practical advice you can act on.

In just 18 months, Eduardo and Antonia built a portfolio of 19 rent-to-rent deals, generating over £16,000 in monthly cash flow—despite starting with no property experience or investment background. Their journey began with a single decision to go all in, supported by the right mentorship. The biggest hurdle was landing that first deal, but once they did, their momentum took off. This video shares how they overcame early challenges, scaled quickly, and built a thriving business from the ground up.

Meet Sheree from Newport—an action-taker who joined the 90-day Rent-to-SA course with zero experience and a clear goal: to change her life through property. In just three months, she’s secured her first deal—a three-bed semi just minutes from home—and has three more lined up across Newport, Bristol, and Cardiff. In this video, Sheree breaks down exactly how she did it: setting up the business, getting compliant, building credibility, and networking like a pro. If you’re serious about taking your first steps in rent-to-rent and want a clear example of focused, fast progress—this one will light a fire.

From full-time builder to full-time property entrepreneur—Ben’s journey through rent-to-rent has completely changed his life. In this video, he shares how he scaled his portfolio to 11 serviced accommodation deals, built over £10,000 in net monthly cash flow, and walked away from his 9–5 for good. Ben opens up about the key mindset shifts that fuelled his growth, the role of mentorship and community in accelerating his success, and how rent-to-rent gave him the time, financial freedom, and flexibility he never thought possible. Now a mentor within the SSO community, Ben is helping others follow the same proven path—and showing that with the right support and belief, you can create a life on your own terms.

Courtnie, a 26-year-old estate agent from Birmingham, has created a successful income stream through rent-to-rent—all while working full-time. She secured a four-bedroom property in Solihull and focused on attracting short-term bookings from contractors and visitors to the NEC. Within just two weeks, the rental income was covering her monthly costs. In this video, Courtney breaks down how she got started, her approach to finding reliable guests, and how she manages the property alongside her career. She also shares how she’s building on this early success and what’s next in her property journey. Ideal for anyone looking to explore rent-to-rent without giving up their day job.

Meet Ricky and Roxie—a software engineer and a communications consultant who turned a three-year plan into a six-month success story. With no prior experience in rent-to-rent, they’ve built a property business generating over £30,000 in monthly revenue—and they’re just getting started. Ricky and Roxie now operate a portfolio of rent-to-rent units that generate over £30,000 in monthly revenue—all within just six months of starting their journey. With a sharp focus on relationship-building and operational systems, their deals are built on solid fundamentals and long-term vision. This case study showcases not just a single property, but a rapid business transformation powered by purpose, strategy, and execution. Whether you're just getting started or ready to scale, this is a must-watch for anyone serious about financial freedom through property.

In this video, Kofi reveals his powerful transition from a demanding, high-paying tech sales role to thriving in the rent-to-rent property market. After being made redundant, he turned uncertainty into opportunity—choosing rent-to-rent as his launchpad for financial freedom. Now managing 15 profitable deals and generating between £15K and £20K in monthly revenue, Kofi shares the mindset shifts, strategies, and systems that helped him build momentum fast. You’ll hear how he adapted to market challenges, why he left the six-figure grind behind, and what’s next on his journey—including big plans for the Super Conference stage.

Kyesha's journey into rent-to-rent is proof that everything can change with the right mindset. At first, she was hesitant—unsure if R2R was the right move. But once she made the decision to take action, everything started to shift. Kyesha’s first rent-to-rent deal is a well-located property in Nottingham that now brings in £2,500 per month in passive income. It’s a powerful example of what can happen when mindset meets action—and a strong start to a business with serious potential.

Meet Ryan from Southeast London—proof that slow and steady still wins in rent-to-rent. After almost a year in the game, Ryan has built a consistent, cash-flowing portfolio with two well-managed units in London. In this video, he shares what it really looks like to grow without the noise: focused action, strong relationships, and a long-term mindset. He also reflects on the impact of the recent Rent-to-Rent Retreat, where deeper connections and shared experiences helped him level up even further. If you’re looking for a grounded, real-world take on how rent-to-rent works over time—this is it.

Meet Tharusha from Milton Keynes—proof that you don’t need years of experience to make rent-to-rent work. Within just 90 days of starting one-to-one mentorship, he secured his first deal: a two-bed house transformed into a high-performing Airbnb for professionals. With an 80% occupancy rate and £1,000 in monthly profit already coming in, Tharusha’s fast start is a clear example of what’s possible when you follow the right steps and take action. If you’re sitting on the fence or waiting for “the right time,” this is your sign to start.

Join us for an inspiring conversation with Nithia, a determined new investor navigating her way into the world of rent-to-rent. In this video, Nithia opens up about the internal battles, the learning curve, and how the power of community gave her the clarity and confidence to keep going. Her journey is filled with honest reflections, valuable lessons, and moments of real breakthrough—showing that success in property isn’t just about deals, it’s about mindset, support, and sticking with it. If you’re thinking about getting started but feel overwhelmed—this one will hit home.

Meet Herman from Maidstone, Kent—joined by his wife Lisa on a focused mission to build long-term income through rent-to-rent. With just six viewings under their belt, they landed their very first deal: a four-bedroom HMO in Abbeywood. Now, with a six-bed semi-detached house already in the pipeline, this couple is wasting no time scaling their portfolio. In this video, Herman shares how they kept things simple, stayed consistent, and took the right action early. If you’re new to rent-to-rent and wondering what’s possible in your first few weeks—this is the kind of story that shows exactly what can happen when you go all in together.

Discover how Ahmed secured a rent-to-rent deal, a stunning 3-bedroom townhouse just 14 minutes from Central London, generating £3,000 in guaranteed rent per month and achieved £2,000 in net income from just the first two bookings. In this video, he shares how we worked together to negotiate the deal, collect the keys in just five days, and even convince the landlord to waive the security deposit. From washing dishes to building a property business at just 19 years old, Ahmed’s journey is packed with practical insights and powerful inspiration.

Sit down with Julie, a standout mentee who’ve used the Rent-to-Rent 2.0 strategy to build profitable property businesses in London. Julie from West London, whose story is a masterclass in fast, focused action and smart decision-making. Starting from zero, Julie grew her rent-to-rent portfolio to four properties in just one year—two flats in Reading targeting the corporate market, and two additional deals secured in Acton. What’s more, she reached £15,000 in monthly cash flow just over a month after taking those bold steps. Julie shares the mindset shifts, the calculated risks, and the strategic moves that helped her scale quickly and confidently—all while creating a business built on strong fundamentals and long-term potential.

In this exclusive interview filmed at the #R2Rsuperconf, Sharon and her husband Rodney share their inspiring journey into the world of rent-to-rent—proving you don’t have to live near your property to build a profitable portfolio. Managing their first deal in Penarth, just outside Cardiff, all the way from London, they reveal how technology, automation, and strong systems have allowed them to operate efficiently and confidently from a distance. With plans to return to Bristol and expand further, Sharon and Rodney talk openly about the challenges, the mindset, and the strategies that have helped them scale smart and stay focused. If you're wondering how to make rent-to-rent work remotely, this is the video you need to see.

Meet the Grant family—Claudia, Curtis, and Gary—who are turning their rent-to-rent journey into a powerful family mission. Speaking at the #R2Rsuperconf, they shared how, with the right education, they secured their very first deal within just one month. Their first property, a two-bed flat in Shepherd’s Bush sourced through OpenRent, taught them the real-world lessons that only come from taking action. But it wasn’t just strategy that got them there—it was teamwork. By working together and playing to each other’s strengths, they built authentic relationships with landlords and laid the foundation for long-term success. For the Grants, rent-to-rent isn’t just a side hustle. It’s about building a legacy, creating generational wealth, and showing that when a family moves with purpose, anything is possible.

From running a creative agency to generating £9,500 per month from a single rent-to-rent serviced accommodation unit—meet Cat, who’s made a bold move into property in one of London’s most prestigious postcodes. Cat’s first deal is a luxury serviced accommodation unit in Chelsea—producing a staggering £9,500 in monthly revenue. With her creative eye and strong commercial instincts, she’s transformed this prime London property into a high-performing income generator and set a powerful foundation for future growth. If you’re looking to break into high-end property or want to learn how to bring your existing skills into rent-to-rent, this is an inspiring story you don’t want to miss.

This is Mentee of the Month Alaa—and her journey is nothing short of transformational. After 8 months with zero deals, she joined the programme and within just 6 months secured her first 3 properties, generating £1,400 per month in passive income. Fast forward just 4 months later, and Alaa has added a fourth deal to her portfolio—one that cost just £2,000 to set up and is now set to return that same figure every single month. Her total passive income has now reached £4,000/month—and she’s only just warming up. Alaa’s latest deal required just a £2,000 setup and is projected to generate £2,000/month in pure profit—making it her most efficient rent-to-rent yet. With four properties now producing £4,000/month total, she’s built serious momentum and continues to scale smart and fast.

Jody went from working in central London bars to building a successful rent-to-rent portfolio in Watford. With zero property experience, he secured his first deal in just three months. In this video, he shares the strategies that helped him get started, his approach to finding and securing properties, and the mindset that keeps him moving forward. If you're looking for real-world inspiration to start your own property journey, this is a great place to begin.

Cheyenne shares how she went from having no property experience to securing two cash-flowing rent-to-SA deals in just 90 days. Based just outside London, she talks openly about the challenges she faced at the beginning, and what shifted for her once she committed to the process. Her journey is proof that focus, education, and consistent action can lead to powerful results—even in a short amount of time.

Meet Lewis—an ambitious investor who secured his very first rent-to-rent deal: a block of four brand-new serviced accommodation apartments. In this video, we break down how we worked together to make it happen, from navigating the early learning curve to landing a high-cash-flow opportunity worth £6,000 per month. Discover the key steps, mindset shifts, and support that helped Lewis launch strong in the world of rent-to-rent—and how this first win is setting the stage for even bigger moves ahead.

In this video, we take you behind the scenes of James’ latest rent-to-serviced accommodation success—a beautifully designed four-storey townhouse just minutes from Bristol City Centre. As one of my mentees, James has transformed this property into a high-end, high-performing SA unit that blends style, space, and strong cash flow potential. Hear how he found the deal, why location made all the difference, and the steps he took to bring this vision to life.

Ed’s journey in rent-to-rent is a powerful example of what’s possible with persistence, strategy, and the right mindset. From struggling to secure his first deal to building a multi-million-pound property business with over 70 deals and a £50K profit month, Ed now uses his rent-to-rent cash flow to fund BRRR projects entirely debt-free. In this video, he shares the key lessons that helped him scale, including insights from a game-changing £330K BRRR deal, overcoming self-doubt, and the crucial role of mentorship and community. If you’re serious about rent-to-rent, this is a story you don’t want to miss.

Meet Jide and Leonie, two rising stars in the rent-to-SA space who secured their very first deal well ahead of schedule. In this video, they share how they took focused action to land a standout rent-to-rent property in record time. You’ll also get an exclusive tour of their brand new 4-bed detached house in Dartford—an exciting milestone at the start of their property journey.

It all started with a webinar—now Prakash has secured his very first rent-to-rent deal while completing the 90-day Rent-to-SA programme. Prakash’s first deal is a solid start—a rent-to-SA property secured during the 90-day programme and already generating cash flow. This case study walks through the deal structure, numbers, and how he overcame early challenges to get his property journey off the ground.

Rent-to-rent in London is 🔥 right now—and Kevin is living proof. As part of our 90-Day Rent-to-SA programme, he’s just secured a stunning 2-bed apartment in the capital that’s set to generate a lifetime cash flow of £72,000. In this video, Kevin shares exactly how he landed the deal, what made it a no-brainer, and how the right support helped him break into one of the UK’s most competitive markets. If you’re wondering whether rent-to-SA works in London—this one’s a must-watch.

Meet Feyikemi, a former accountant who used rent-to-rent to break free from the 9-to-5 and achieve financial independence. In this video, we dive into her inspiring property journey and how, through mentorship and strategy, we secured a stunning 3-bed new-build house in Essex. Discover the steps she took to transition from a stable career to building a thriving property business.

Meet Oliver Robakowski and Sam Brown—two ex-soldiers who made the bold decision to pursue financial freedom through rent-to-rent in the heart of the capital. With no prior property experience, they chose this strategy as their next mission—and it’s already paying off. This first deal for Oliver and Sam is a strong start—a rent-to-rent property in London producing up to £1,500 in monthly passive income. It's more than just cash flow—it's the foundation of a brand-new chapter, proving that with discipline, strategy, and the right guidance, life after the military can be just as rewarding.

Meet Jordan and Declan, the founders of JD Stays, who hit the ground running with their rent-to-SA business, specialising in high-quality accommodation for the contractor market. In this video, they share how launching their serviced accommodation brand not only brought business success but gave them their lives back—more freedom, less stress, and a whole new level of control. For them, the turning point was simple: taking action. Discover how they built momentum fast and created a business that aligns with the lifestyle they always wanted.

Based in Brighton, Antoine wasted no time once he discovered rent-to-rent. In this video, he shares how he went from learning the strategy to securing a cash-flowing deal in record time. With a strong focus on taking action and applying what he learned, Antoine’s journey highlights how momentum can build quickly when you commit fully to the process.

Here is Adelina’s inspiring journey as she secures a successful Serviced Accommodation (SA) deal in Dartford. See how guidance, strategy, and community support helped her turn ambition into action—and results. Whether you’re just starting out or ready to scale, this story shows what’s possible when you take the leap.

Meet Jan and Niz—two mentees who have just secured not one, but two rent-to-serviced accommodation properties in London as part of a single deal. In this video, we walk you through both properties and share exactly how the deals were sourced, negotiated, and secured. You’ll also get insights into the setup process and the strategy behind choosing these locations. Watch the full video to see how it all came together and what’s next for Jan and Niz on their property journey.

Meet Homeplug—a powerhouse duo who’ve closed 11 rent-to-rent deals and 5X’d their income in just 18 months. In this video, they share how they scaled their property business with strategy, consistency, and the right support. From their first deal to building a thriving brand, discover the key moves that helped them grow fast and stay focused.