Sonia & Jamie

Sharon and Marika are a mother and daughter from Croydon, both working in social services. They wanted to build a business together, leave a legacy for their children and have more time for family and holidays. Sharon had been a buy to let landlord for ten years, so the idea of controlling property without buying it took some convincing, but once she saw it she wished she'd known sooner. They opened their first two bed and their second a month later. Simon's guest magnets helped them pick the right properties, their website made them look professional to landlords, and the scripts taught them what to say. Sharon even found their first house herself. They've earned Superhost status, and families on insurance stays now come to them directly. Their best month is on track for £19,000 in revenue, Marika has gone part time, and they're aiming for 12 properties within a year. Sharon's advice: "Say it in your own way, according to your character and your personality."

Cat ran a creative agency before making a bold move into property. Her first deal is a luxury serviced accommodation unit in Chelsea, one of London's most prestigious postcodes. With her creative eye and strong commercial instincts, she has turned it into a high performing business and built a strong base for what comes next. If you want to break into high end property, or bring your existing skills into rent to rent, this story is for you.

Ben went from full time builder to running his own property business, and rent to rent changed his life. He scaled to 11 serviced accommodation deals and walked away from his 9 to 5 for good. He shares the mindset shifts that fuelled his growth, how mentorship and community sped up his success, and how rent to rent gave him the time, freedom and flexibility he never thought possible. Now a mentor in the SSO community, Ben helps others follow the same path.

Belita is from Nepal and has spent the last five or six years in London as a chartered accountant at a property company. She always wanted a business she could call her own, because working for someone else has a ceiling. Her goal is time and financial freedom. Her first deal is a five bed house in Wembley with three and a half bathrooms, a big family living room and a view of Wembley Arch from one of the bedrooms. Guests love it. The extra bathrooms were a real guest magnet, so she said yes quickly. It has cashflowed positively from day one. Along the way, Simon was always there when she needed him, which helped her believe in herself and keep going. Her advice: "Believe in yourself and believe in the system, and just continually pursue. You will definitely get a yes one day."