Meet

Ed James

From struggling to land one deal to a multi million pound property business

Lifetime Cashflow

Monthly Cashflow

Number Of Deals

How Ed built a property business with over 70 deals

Watch the video below to find out how.

Ed's rent to rent journey shows what is possible with persistence, strategy and the right mindset. He struggled to land his first deal, then went on to build a multi million pound property business with over 70 deals. Today he uses his rent to rent cashflow to fund BRRR projects entirely debt free. He shares the lessons that helped him scale, including a game changing BRRR deal, how he overcame self doubt, and the role mentorship and community played. If you are serious about rent to rent, this is a story you will not want to miss.

12 serviced accommodation deals in one year

Inside Ed's block of six apartments in Liverpool

Through working with Simon, Ed replaced his income, quit his job and secured an entire block of six apartments in the heart of Liverpool. A great example of what's possible with the right support, strategy and determination.

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London
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July 1, 2025
Nakita struggled to find landlords at first. Then she secured a direct deal with a property developer. She shares how she built her Short Stays business in London and grew to three high performing serviced accommodation units, how the developer deal came about, and why guest experience and presentation have been key to her results. She also talks openly about the challenges and how SSO mentorship gave her the tools and confidence to build something she is proud of.
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Midlands
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April 1, 2026
Glenn is from Lincoln and serves in the Royal Navy as an operating department practitioner, working in operating theatres. He'd been interested in property for years, and spent the year or so before joining Simon researching his options. Rent to rent stood out for its quick cashflow with minimal risk. His why is his family. After so long away with the military, he wants time at home to watch his little boy grow up and give his children the life he wished he'd had. His biggest challenge was believing in himself. The step by step training suited his military way of working, and between Sally, his mentor and the team answering questions within two hours, every worry was quickly put to rest. Less than two months after joining, he got the keys to his first property, with a three week rent free set up period. Next, he plans to use the cashflow from deal one to fund deal two.
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North
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September 11, 2024
Matt and Fiona run Witt Properties Ltd in West Yorkshire. They wanted to get into property, but every penny was going into their first home, a fixer upper, and without capital or experience buy to let felt out of reach. Matt was sceptical at first and thought rent to rent sounded a bit scammy, until they found Simon. What won him over was that the expectations were realistic and genuine, with no promises of a million pounds in a year. Their first deal is a large property with a landlord who loves being hands off and let them bring it up to standard. They used a home stager to set it up and used the professional photos to market their business to future landlords. In its first week it was already bringing money in, with two more deals in the pipeline. Matt's advice: "Ask yourself some honest questions and decide whether what you're doing right now is working for you."
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Midlands
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May 1, 2024
Courtnie is an estate agent from Birmingham who has built a successful income stream through rent to rent while working full time. She secured a four bed property in Solihull and focused on short stays for contractors and visitors to the NEC. Within two weeks, the bookings were covering her monthly costs. She shares how she got started, how she finds reliable guests, and how she manages the property alongside her career. Ideal for anyone who wants to explore rent to rent without giving up the day job.
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